About me
I currently serve as a Customer Experience (CX) Manager at Capgemini, embedded within a global Travel industry client, where I lead the implementation of customer experience initiatives for corporate travel management solutions. Operating in a complex, fast-paced, stakeholder-driven environment, I bridge business strategy, customer needs, and cross-functional execution to deliver scalable, customer-centric outcomes.
Over the past eight years, I have built an international career leading customer experience and service transformation programs across the Travel, Financial Services, and CPG/Retail industries. I have a proven track record of managing complex, multi-stakeholder engagements from discovery and service design through implementation, ensuring delivery readiness, strategic alignment, and sustainable business impact.
My expertise spans service and experience design, customer-centric innovation, user and market research, and project management. By applying human-centered design methodologies and structured innovation frameworks, I translate customer and business insights into coherent, scalable physical and digital experiences that are desirable for users, feasible for organizations, and commercially viable.
Beyond consulting, I am committed to advancing the practice of service design through education and community leadership. I serve as a Service Design Professor at CENTRO and Universidad Anáhuac Mayab, where I teach Customer Journey Mapping and Service Blueprinting to the next generation of design professionals.
I am also the Co-Founder and Chapter Lead of the Service Design Network (SDN) Chapter Monterrey, where I lead initiatives that strengthen Mexico's service design community, foster collaboration, and advocate for design as a strategic capability for business and societal innovation.
Fluent in Spanish, English, and Portuguese, I thrive in global, multicultural environments. I believe that design is a strategic driver of innovation, transformation, and business growth, with the power to create meaningful value for organizations while improving people's everyday experiences.
Professional Experience
Capgemini Invent | Mexico City
DCX Practice Lead | CX Manager
PRESENT – 2024Travel | Financial Services | Consumer Product Goods
PRESENT – 2020Design Community Initiatives & Engagements
SDN Chapter Monterrey | México City
Co-Founder & Chapter Lead
CENTRO | Virtual
Service Design Associate Professor
2026, 2025 AND 2024 Service Design Certificate Program
Anáhuac MAYAB | Virtual
Service Design Associate Professor
2025 Service Design Certificate Program
2024 – 2022Financial Services |Consumer Product Goods
frog | MÉXICO CITY
Senior Service Designer
Xpertal Global Services | FEMSA
Service Designer and Researcher
2022 – 2020Consumer Product Goods
CAPPA Global
User Experience (UX) Designer
2019 – 2018Real State Fintech
Accenture
Service and Interaction Designer
2020 – 2019 Consumer Product Goods