About me

I currently serve as a Customer Experience (CX) Manager at Capgemini, embedded within a global Travel industry client, where I lead the implementation of customer experience initiatives for corporate travel management solutions. Operating in a complex, fast-paced, stakeholder-driven environment, I bridge business strategy, customer needs, and cross-functional execution to deliver scalable, customer-centric outcomes.

Over the past eight years, I have built an international career leading customer experience and service transformation programs across the Travel, Financial Services, and CPG/Retail industries. I have a proven track record of managing complex, multi-stakeholder engagements from discovery and service design through implementation, ensuring delivery readiness, strategic alignment, and sustainable business impact.

My expertise spans service and experience design, customer-centric innovation, user and market research, and project management. By applying human-centered design methodologies and structured innovation frameworks, I translate customer and business insights into coherent, scalable physical and digital experiences that are desirable for users, feasible for organizations, and commercially viable.

Beyond consulting, I am committed to advancing the practice of service design through education and community leadership. I serve as a Service Design Professor at CENTRO and Universidad Anáhuac Mayab, where I teach Customer Journey Mapping and Service Blueprinting to the next generation of design professionals.

I am also the Co-Founder and Chapter Lead of the Service Design Network (SDN) Chapter Monterrey, where I lead initiatives that strengthen Mexico's service design community, foster collaboration, and advocate for design as a strategic capability for business and societal innovation.

Fluent in Spanish, English, and Portuguese, I thrive in global, multicultural environments. I believe that design is a strategic driver of innovation, transformation, and business growth, with the power to create meaningful value for organizations while improving people's everyday experiences.

Professional Experience


Capgemini Invent | Mexico City

DCX Practice Lead | CX Manager

PRESENT  – 2024

Travel | Financial Services | Consumer Product Goods


PRESENT – 2020

Design Community Initiatives & Engagements

SDN Chapter Monterrey | México City

Co-Founder & Chapter Lead


CENTRO | Virtual

Service Design Associate Professor

2026, 2025 AND 2024 

Service Design Certificate Program


Anáhuac MAYAB | Virtual

Service Design Associate Professor

2025 

Service Design Certificate Program


2024 – 2022

Financial Services |Consumer Product Goods

frog | MÉXICO CITY

Senior Service Designer


Xpertal Global Services | FEMSA

Service Designer and Researcher

2022 – 2020

Consumer Product Goods


CAPPA Global

User Experience (UX) Designer

2019 – 2018

Real State Fintech

Accenture

Service and Interaction Designer

2020 – 2019 

Consumer Product Goods