Designing an Experiential Booth that made The Brand Unforgettable for a Retailers Industry Fair

About

Challenge

Design an experiential booth showcasing the company's most relevant technological advancements and innovations in the CPG and retail industries. The goal was to foster digital and agile thinking among the event host's staff, empowering them to become ambassadors for new technological tools and solutions.

Approach

A series of co-creative workshops were conducted to conceptualize and understand the host audience, enabling the design of a truly immersive solution that could showcase the company's most innovative technological solutions.

Outcome

An interactive activation booth featuring a smart shopping cart, an augmented reality headset, and an AI-powered virtual assistant allowed attendees to learn about and purchase official company merchandise.